PUBLIC RELATIONS

WMG has created and implemented a proprietary approach for designing and executing successful public relations projects and campaigns.  Our community relations and media relations specialists help clients advance their communications policies and goals among well-defined and targeted populations.  Members of our teams have secured media coverage for our clients in local, regional, national and international print and broadcast media

Public Relations, “PR,” is often thought of as “performance recognized.”  Positive media coverage may be the first and final goal of some businesses, organizations or projects…and WMG is adept at helping to reach those objectives.

Charisse Witherspoon, our president, leads our public relations teams. She has worked at and with newspapers, radio stations and television stations. Witherspoon also is a Past President of the Publicity Club of Chicago, the nation’s largest independent public relations membership organization. Our clients have earned and received hours and hours and pages and pages of media coverage.

In addition to a desire for news and features media consideration and coverage, clients also come to us when they want to develop and deliver cost-efficient and effective:

• Added-value opportunities
• Client or customer relations programs
• Community relations programs
• Complementary programs for advertising campaigns
• Contact management programs
• Employee relations programs
• Follow-up strategies for earned media coverage
• Full-service public relations campaigns
• Government relations programs
• Industry relations programs
• Issues management campaigns
• Meetings or seminars
• Public information campaigns and materials
• Public service announcements
• Public speaking opportunities
• Reputation management campaigns
• Research programs
• Sales promotion support
• Situation analyses
• Social marketing campaigns
• Special events
• Stakeholder relations programs
• Tracking and analysis of related (including competitive) media coverage and materials
• Visual presentations